Under the Migros Culture Percentage programme, Migros is also committed to economic matters. It supports the creation of optimum economic conditions and discusses economic and social trends.

Efficient economic performance and social and environmental responsibility are firmly incorporated in the Migros model. In economic matters, the Migros Culture Percentage is involved through:

• the Gottlieb Duttweiler Institute (GDI) in Rüschlikon near Zurich,
• the Gottlieb Duttweiler Chair at the University of St. Gallen,
• the Directorate of Economic Policy of the Federation of Migros Cooperatives.

In the interest of the consumer...

Migros takes an especially strong stand on unnecessary market distortions and trade barriers. It fights for a consistent agricultural policy and efficient markets. When lobbying in its core competencies it assumes a leading role and does not shy away from taking a public position.

...and society

In its economic policy activities Migros relies on its own or external studies. The GDI, founded in 1962 in Rüschlikon, deals exhaustively with economic and social changes, because only those who can imagine what tomorrow will look like can help shape the decisive developments and trends of their markets.

Entirely in keeping with the spirit of founder and visionary Gottlieb Duttweiler, the think tank thoroughly and systematically explores future scenarios, consumer behaviour, global consumption and market changes. The GDI is thus always defining new relevant issues and initiating public debate of upcoming economic and social trends.